Branding

Logos + Identity Collateral

Brand Questionnaire

Name

First Name

Last Name

Email Address

Company / Organization Name

* What is the name or word that needs to be designed as a logo?

* Does your company have a tagline or slogan that should be included with the logo?

* What are some of the ways the logo be used?

* Are there any design elements you would prefer to see in the logo?

* What services or products does your company provide?

* What are the strengths your brand apart from others?

* What do you want your company to be most known for?

* If your brand was a person, how would you describe their personality?

* Who are your main competitors?

* Who is your brand’s primary target audience (be as descriptive as possible)?

* If you or your customers had to describe your brand in three words, what would it be and why?

* What emotion do you want your people to feel when the interact with your brand?

* Are there any logos or designs that should be used as inspiration and why?

* How will you define the success of this design?