Idea
Re-design flagship web site to revolutionize the consumption of news by building sustainable community around content and featured personalities.
Optimize user flow to prioritize social interaction and user generated content.
Design site with a responsive/adaptive layout to maximize for various platforms at different break points.
Create a content strategy that focuses on dynamic interactive content to “freshness”.
Streamline site navigation by optimizing user flows and increasing over all site usability.
Results
The website is visited by over 20 Million viewers a day in approx. 300 countries.
