User Experience Architecture and Design

Profile   +   Skill Set   +   Portfolio


Profile

I have been at the forefront of digital marketing for the past two decades . I have functioned as a Creative Director, User Experience Architect, and Mobile Designer focusing on interaction and interface design. I have turned business requirements in to quality products for Fortune 500 companies, huge agencies, fledgling start-ups and everything in between. My management acumen, knowledge of technology and creative proficiency make me a rare and valuable member of any user-centric team, initiative or company.

 
 

Skill Set


 

Case Studies


 

MSNBC

Revolutionized how people consume news content


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COACH

Optimized the luxury fashion shopping experience for maximum access


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GODIVA

Streamlined and optimized multifaceted product check-out and shipping process


 

Verizon Rewards

Conceptualized and launched communication and media consumer loyalty rewards program 


 

NY UNWASTE

Created sustainable platform for social action against energy consumption waste

 

FEATURED PROJECTS


Architected automobile dashboard version of application, mapping functions to steering wheel control.

Architected automobile dashboard version of application, mapping functions to steering wheel control.

Architected global digital product design contest and campaign, leveraging MTv’s brand  and audience.

Architected global digital product design contest and campaign, leveraging MTv’s brand  and audience.

Conceptualized, executed and managed research program and related flagship site redesign  

Conceptualized, executed and managed research program and related flagship site redesign  

Designed beauty product skin to nail color shopping aid and selection wizard.

Designed beauty product skin to nail color shopping aid and selection wizard.

Re-engineered intranet to encompass and utilize more social activity based on SharePoint and Jive platform.

Re-engineered intranet to encompass and utilize more social activity based on SharePoint and Jive platform.

Executed pilot program with Unilever, Shop Rite and Sample Saint introducing cashier scan-able digital/mobile coupon.

Executed pilot program with Unilever, Shop Rite and Sample Saint introducing cashier scan-able digital/mobile coupon.

Architected Facebook platform specific brand affinity app and program.

Architected Facebook platform specific brand affinity app and program.

Optimized and re-designed user interface for internal broker analytics application.

Optimized and re-designed user interface for internal broker analytics application.

Architected socially conscious and environmentally friendly interactive marketing and content campaign.

Architected socially conscious and environmentally friendly interactive marketing and content campaign.

Engineered interactive press kit and digital asset management distribution system.

Engineered interactive press kit and digital asset management distribution system.

 

Notable Brands